I had the opportunity to (virtually) sit down with Elle and get the scoop on who she is, what she loves and all the details on the perfection that is Sugarbelle! I apologize in advance for ruining your diets, but trust me, Sugarbelle is SO worth it.
EL: I live in paradise, otherwise known as Miami Beach! I studied hospitality at Johnson & Wales.
ES: How did Sugarbelle begin?
I've been baking and cooking all my life. I love entertaining and feeding people and eventually created a demand for my cupcakes among my family and friends. And from that, Sugarbelle was born!
ES: Where do you get your amazing ideas for recipes? Your Instagram is my favorite one to follow because of the colorful and creative desserts you are always sharing!
So many things inspire my cupcake flavors, from other bakeries that I follow on Instagram to seasonal flavors. I was craving a chai tea latte for the longest time and recently I just decided to satisfy my craving in the form of a delicious white chocolate brown butter chai cupcake!!
ES: You're also really stylish. Where are your favorite places to shop?!
Thank you! My number one go-to store is always Zara but I just recently discovered Shoptiques.com and it's amazing because I can shop cute little boutiques all over the world without even leaving my house!
ES: Favorite pair of shoes/shoe designer?!
Favorite pair of shoes??!! That's like asking me to pick a favorite cupcake flavor! Right now I'm really into Sophia Webster because her designs are super fun and quirky.
ES: Where do you see yourself in 5 years ?!
In five years I see myself in a sweet little Sugarbelle shop in a super cool location working on branding and expansion!!! And hopefully owning a few pairs of Sophia Webster's!
If you'll be in Miami for Art Basel 2013, Elle is going to be hosting a pop-up shop for Sugarbelle at the Vagabond Motel December 7th all day long! Be sure to check it out and don't forget to follow Sugarbelle!
Contact Elle for questions and orders - firstname.lastname@example.org
Scroll down to check out more of her amazing treats and prepare to get really, really hungry.