When I was younger, I would go through my mom's lipstick drawer and go crazy. As soon as I was old enough, I learned that owning great beauty products was not only fun, but important. As we get older, we need to treat our skin well, especially if we put on makeup every day.
Beauty for Real is a makeup brand that features easy to use products with groundbreaking, high-functioning formulas. With built in mirrors and LEDs, the products are made for busy women on the go who want to use skin loving products that are paraben free and of course, enhance their inner and outer beauty.
I had the opportunity to meet Leslie, the woman behind Beauty for Real.
To learn why she started Beauty for Real, what inspires her and what she hopes to accomplish through her company, scroll down and check out our conversation, below.
"Beauty For Real is designed to help women look great with minimal effort"
LM: I'm Leslie Munsell, from a tiny farming community in Minnesota. I grew up in a small town riding horses and chasing boys! I've been involved in the beauty industry for the past 25 years as a make up artist, salon owner, product development consultant and now the founder of my own brand, Beauty For Real.
SIS: Beauty for Real is the company you founded. Give us a little background.
LM: Beauty For Real began over three years ago as a small cosmetic brand celebrating beauty in all women. Particularly women who not only look beautiful but who live beautiful lives by giving back to the community in some way.
SIS: What inspired you to start BFR?
LM: I believe there's a place for a make up line that simply offers product that does what it sets out to do without being complicated and confusing. Beauty For Real is designed to help women look great with minimal effort; straightforward, effective products with great beneficial ingredients and packaging that's purposeful.
SIS: Your products are great for your skin and ‘encourage and enhance inner and outer beauty.’ What is the main goal when creating your beauty products? What else do you want your customers to gain when they apply your makeup?
LM: Our products are meant to compliment the way women live their lives now - super busy and on the go! The Lip Gloss, Lip Cream and Mascara packaging support this with a light and mirror on the bottle for on the go application. The mascara formula won't smudge through a work out or a day at the beach, yet removes with warm water. The Get Glowing is multipurpose and can be used anywhere of the face or body. Our Lip Pencil can be used with any color as it matches natural lip color and enhances your own lip line. They all have very thoughtful benefits!
LM: While I love them all- it's like choosing a favorite child - I think my most favorite at the moment is Get Glowing Cheek Tint and Luminizer. The Get Lit Luminizer is a miracle product. It gives just enough illumination to make you glow and look fresh and fabulous under the eye and on top of cheekbones without looking too shimmery. The cream to powder formula stays in place all day and night, I love it!
SIS: Who are your top three role models and why? Anyone from a celebrity to fictional character!
LM: Role Models -
Madonna - for her courage and belief in herself.
Oprah - imagine the focus and drive it took to do what she's done.
Sonia Kashuk - my first hands on make up mentor.
SIS: What pair of shoes can you not live with out?
LM: I love fashion shoes as much as the next girl but I guess of all the 97 pairs that I have, I wear my riding boots 4 times per week.
SIS: Any advice for those hoping to break into the beauty industry one day?
LM: In addition to talent, desire and determination, like most things in life, a positive attitude and your ability to build strong relationships with people are crucial.